domenica 15 maggio 2011

The Fashion Blogger Evolution

 Goal of this blog is to become a ridiculously successful fashion blogger. I give myself one year to start getting American Apparel ads on the sides ( and yes, American Apparel will still be in business. They're just crying wolf so you feel sorry for them and go buy a zipper hoodie.)
After many Sunday mornings of research, I figure that one year is what it takes to the average fashion blogger to get a paid trip to Coachella. Here is the typical blogger evolution in 2 steps.

Beginning: photo of a hipster girl with floral outfit/mustard shorts/hasidic hat. The caption will say something like "In this photo i’m wearing ring from a yard sale, shoes from craigslist, Target dress via thrift store, a necklace I picked up on the curb, jacket from the $1 bin at Salvation Army. Thrifting is a lot of fun and I love the hunt for a unique treasure. So much cooler than wearing a runway look head to toe!"
One year later.

Photo of brand new shoes sitting on a shoebox, next to a paper invitation. Caption: "I would like to thank the girls at rag and bone for sending me a free package with a jacket, pants, platform shoes and year long supply of silk t shirts. Shooting your campaign at the Maldives was so much fun! And to thank all my followers, I will share the goodies with you! all you have to do is leave a 1500 words comment including at least 3 items you have seen on the site and why you like them, plus you share the link on facebook, twitter, myspace, LinkedIn and your laundromat's cork board, and I will randomly select the lucky winner of a fabulous key ring.
Now I’m off to the Balenciaga show."

sabato 14 maggio 2011


the first summer i visited New York I thought: “oh, look at that girl with that dress touching the ground! That’s cool. “
“Oh, another one. Or 2. Actually, 6.”
“Ok, I get it, it’s this year’s trend”

Only, it wasn’t 2009’s trend. Here, it’s a summer staple, just like.. flip flops? well, flip flop season is more a march-november thing, like those vegetables in the season chart that have an x on almost all months: carrots, lettuce. There might still be a foot of snow on the curb, but if the calendar says March all the stores put up their maxi dresses, together with stray hats and golden sandals.
The first year I was attracted to this novelty of the maxi dress. If done right it can look elegant and it can be a solution for when you didn’t shave your legs but it’s too hot for jeans.
But a quick survey with the boys revealed that the male population is against the maxi dress. After they’ve been waiting all winter to see our legs, it’s a huge bummer when summer comes and we hide them under a paisley couch cover.
So I opted out of the maxi dress forever. I am still tempted when i see them hanging in stores, but I always try to remind myself that I don’t look good in one anyway. Cover my awesome marble legs while exposing my pudding arms? No, thanks. Also, the skirt is so long that stores have to hang them really high so it doesn’t sweep the floor. So even if I give in and decide to try one on, it invariably is placed too high for me. It works like a reminder that if I can’t reach it, I shouldn’t wear it, like those signs at theme parks with a dragon holding his arm out, if you’re shorter than this you’re not allowed on this ride.

of course, if I could look THIS cool with a maxidress, i would buy one in every color.